Consulenti con strategie di posizionamento e reputation

Strategie di positioning, Arup in Italia

Arup

Cliente: Arup
Anno: 2023
Metodi: COMUNICAZIONE, INFORMAZIONE, MANAGEMENT
Competenze: Comunicazione interna, Content production, Gestione delle criticità, Piani di comunicazione, Research & Insight, Strategie di comunicazione

Per Arup, PPAN ha sviluppato un percorso strutturato di analisi e posizionamento, finalizzato alla definizione di una strategia di comunicazione integrata per il contesto italiano. Attraverso workshop, interviste interne e analisi del percepito e del mercato, PPAN ha raccolto e organizzato contenuti e punti di vista, traducendoli in linee guida operative, brand messaging e indicazioni strategiche per rafforzare identità, riconoscibilità e presenza nel settore.

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